Commit Share Motivate Communicate Appreciate
Celebrate Listen Exceed Control Swim
然後--”put them into action!”--不但把它們放在你口說英語的data-base，也落實在你的day to day的事業經營中。
Rule 1: Commit to your business.
Believe in it more than anybody else.
Rule 2: Share your profits with all your associates, and treat them as partners.
In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations.
Rule 3: Motivate your partners.
Set high goals, encourage competition, and then keep score. Make bets with outrageous payoffs.
Rule 4: Communicate everything you possibly can to your partners.
Information is power, and the gain you get from empowering your associates more than offsets the risk of informing your competitors.
Rule 5: Appreciate everything your associates do for the business.
Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They're absolutely free --and worth a fortune.
Rule 6: Celebrate your success.
Loosen up, and everybody around you will loosen up.
Rule 7: Listen to everyone in your company and figure out ways to get them talking.
To push responsibility down in your organization, and to force good ideas to bubble up within it, you must listen to what your associates are trying to tell you.
Rule 8: Exceed your customer's expectations.
Make good on all your mistakes, and don't make excuses—apologize.
Rule 9: Control your expenses better than your competition.
You can make a lot of different mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you're too inefficient.
Rule 10: Swim upstream.
If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction.